Our history and objectives

The Travel and Tourism Research Association (TTRA), was formed in 1970, and has over 700 members worldwide. It is an association of tourism research and marketing professionals with Chapters in the U.S., Canada, Europe, and Asia.


The Canadian Chapter of TTRA is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing. The Association fosters the value and use of research in the marketing, planning and development of tourism in Canada. We are a non-profit organization with the following objectives:


  • To serve as a forum for the exchange of ideas and information among members in research, marketing and planning through publications, conferences and networking;
  • To encourage professional development and cooperation between producers and users of travel research;
  • To facilitate access to sources of information to support research efforts, and to collect and disseminate research of interest to the travel and tourism industry;
  • To support the continual improvement and availability of timely and relevant research for the travel and tourism industry;
  • To foster the development of travel and tourism research and related curricula in post-secondary programs; and
  • To promote the development and application of professional research in the travel and tourism industry.

Meet the Executive Team

Mark Holmes

University of Guelph

Chair

Kelley A. McClinchey

Wilfrid Laurier University

President

Tim Bayne

Ottawa Tourism

Secretary-Treasurer

Michael Lever

Fairleigh Dickinson University

1st Vice-President

Jeannette Lye

Tourism Saskatchewan

2nd Vice-President

Meet the Directors

Wayne Smith

Toronto Metropolitan University

Director

Kimberly Thomas-Francois

Thompson Rivers University

Director

Tom Guerquin

Central Counties Tourism

Director

Shuyue Huang

Mount Saint Vincent University

Director

Jingen (Lena) Liang

University of Prince Edward Island

Director

Allen Davidov

Environics Analytics

Director

Ying Zhou

Tourism HR Canada

Director

Anirudh Bizlawan

Destination Toronto

Director

Scott Peters

Student Volunteer

Rebecca Ransome

Student Volunteer

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